This week was busy busy busy – but what else is new? The days seemed to fly by as the meetings came one after another and more work was continuously added to my plate. I am currently working on a main project throughout the summer, which is a competitive analysis of the onboarding/profile creation processes for other TV Everywhere apps. Discovery owns the apps for TLC, HGTV, ID, Food Network, SCI, Discovery, Animal Planet, and TRVL Channel, and my department is in charge of retaining users on these apps and getting them to stream as much content as possible. We are constantly looking at ways to improve the user experience and encourage them to come back for more and tell their friends. Some of the ways to potentially improve the user experience is to change the process when it comes to making a profile on the app, opting in for push notifications, or giving opportunities to provide feedback about the app. My role in this competitive analysis project is to complete a comprehensive overview of the competitor’s apps by downloading them as if I were a new, casual user and documenting the onboarding process. I will present my findings to the team towards the end of my internship, and hopefully I will be able to give some concrete suggestions regarding what I believe are the most successful and unsuccessful ways of retaining a user.
So that is what I have been working on for the majority of this week! On Friday, we had a team onsite/offsite meeting that involved being in a conference room with my team for the majority of the day and discussing our goals and strategies for the upcoming weeks. I really appreciate that my supervisor goes out of her way to make sure that I am learning as much as possible and really making the most of this experience. She often asks me what I want to focus on or improve upon so that she can give me projects that will help me develop news skills that will make me more of an asset to companies in the future.
This week was also Pride week in NYC, which was so exciting! We had a pride event at the Discovery office, and on Sunday my friends and I attended the NYC World Pride parade! We live in Greenwich Village this summer, less than a 10 minute walk away from the Stonewall Inn where the Pride movement first began, so it was an especially thrilling area to be in. The parade was beautiful and the atmosphere was electric. It was an amazing week!